JCB Appoints New Dealer In Key South African Market

JCB has appointed one of the most respected companies in the construction equipment sector to be its distributor in the key South African market. Bell Equipment Sales South Africa (BESSA) will become the distributor for the full range of JCB construction equipment from 1 May 2021.

JCB Africa General Manager, Andrew Boyers, said: “We are delighted to have a dealer of Bell Equipment’s calibre to represent us in South Africa. BESSA has more than 20 branches strategically located throughout the country, highly skilled staff, strong training and development programmes and a market leading position in a number of applications and sectors. Combine that with Bell Equipment’s renowned focus on customers and deep roots in South Africa, and that gives us enormous confidence for the future.”

BESSA Managing Director, Duncan Mashika said: “We have always held JCB in the highest regard and this is the perfect match of premium products to a great distribution network. JCB is no stranger to our local market having been established in the country for more than 40 years.”