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AVKA Plant Hire has success with first GENIE Z-60 FE hybrid boom in South Africa

By: P&E Staff
Post Date: March 23, 2020
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Last July, Goscor Access Solutions (GAS), Authorised Genie Distributor in South Africa, provided the first ever fuel electric (FE) aerial work platform in the country to Durban-based Avka Plant Hire. Marking the rental firm's entry into to the aerial access sector, in just four months, the utilization rates and rental returns on invested capital (rROIC) offered by the unit were so significant that GAS has since ordered eight more units. The company is considering acquiring another 17 other units before the end of 2020. 

For GAS, the decision to purchase its first Genie Z-60 FE hybrid boom sprang from a visit by the company’s CEO Andrew Kendrick to the Genie manufacturing facility in Umbertide, Italy, in September 2018. “The truth of the matter is that investing in new technology can seem a bit of a gamble, but if you don’t try you will never find out,” says Kendrick. He continues: “We were so impressed by the advantages of Genie hybrid technology and the machine’s powerful capabilities, that despite the fact that South Africa is predominantly a traditional diesel-driven market, we were convinced that with its hybrid capabilities and 20m (65ft 7in) working height, which is very popular here, the Genie Z-60 FE hybrid boom lift had great potential in our region.”

Received by GAS in June 2019 into their sales inventory, but not having a confirmed sales order, the company took the opportunity of the South African Construction Expo held that month to showcase their new Genie FE hybrid unit. Seeking to expand its activity to the aerial access sector, for Avka Plant Hire, the show provided the ideal opportunity to discuss the benefits of Genie hybrid technology and offer customers the chance to discover the machine firsthand.

Ashwin Romalall, Managing Director, Avka Plant Hire says: “We are long-standing GAS customers and value their opinion. Venturing into a new sector of activity is always a challenge, but Goscor’s knowledge and advice convinced us to place the order for our first Genie Z-60 hybrid unit. As the first machine of its kind in the country, we felt that it was important for our users to familiarize themselves with the hybrid concept and get a feel for the equipment, which led us to offer a two-day trial to allow some of our customers to try out the machine.”

He continues: “At first, people tend to be sceptical, thinking that hybrid is synonymous of expensive. But as we were soon to find out, owing to its low operating costs, powerful yet environment-friendly operation, reduced maintenance, low fuel consumption and the ability to use the machine for indoor as well as outdoor applications, the Genie Z-60 FE hybrid boom is an extremely cost-efficient solution to own and to operate.”

Speaking on the behalf of Goscor, Marcus Gartside, National Sales Manager says: “Based on our experience, we can definitely say that the Genie Z-60 FE boom lift has proven itself in the market as the rental fleet owners' friend, working reliably without a hitch. As far as we see it, it’s invincible, and we are anticipating increased demand, which is why we are doubling our stocks ready to support the needs of the South African market before the end of this year.”

By: P&E Staff
Post Date: March 23, 2020
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Keywords: Avka Plant Hire

Tags: Genie

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