Xcmg Showcases New Models To Oman And The Middle East

To satisfy needs from Middle East customers, XCMG’s new product promotion event recently kicked off at Muscat, Oman. Due to the Gulf’s tough working conditions from the hot desert climates, XCMG presented a sizable collection of innovative models highly customized for Middle East clients. Such products included cranes, truck-mounted cranes, crawler cranes, tower cranes, and aerial work platforms. 

Amongst the models presented, XCMG M-serial cranes attracted the utmost attention from local customers and visitors. Present at the event included Mr. Li Lingbing, Chinese Ambassador to Oman, Mr. Wang Cheng, Business Sector Chief at the Chinese Embassy, Mr. Liu Quan, Deputy General Manager of XCMG Imp./Exp., Mr. Manal Bahwan, Representative of XCMG’s Oman dealers, and Mr. Nicola Nicelli, Global VP at Ritchie Bros. Auctioneers.

Scorching dry heat and minimal rain are common climatic features in the Middle East, particularly in the GCC. Various products specifically designed for local conditions are test-proven and fully adapted to sophisticated requirements, such as high temperatures, heavy dust, intensity, safety and comfort. In addition to great reliability and performance, XCMG products have advanced mobility and maneuverability, thanks to XCMG’s golden principle of “Products With Higher Durability & Leading Technology”.

Mr. Mohamed, a supporter of XCMG’s equipment, ordered an 85-T truck crane at the event. He stated that “the well-proven performance of XCMG products over the years has contributed to his business success. This new model is particularly tailored for the unique operating environments in the Middle East deserts which enhances his confidence in undertaking more complex projects.” Mr. Manal Bahwan, a representative of XCMG’s local dealers in Oman, asserted that the 15-year-long partnership with XCMG is a big success for both sides, and a deep friendship has been forged during the years. The launch of XCMG’s products will introduce further strength into the Oman market, and the broader Middle East market. Liu Quan stated that Oman, a key link to the BRI program, has been a target market for XCMG. As early as in 2005, XCMG has built up a deep alliance and mutual trust with locals. Having been concerned about local economic development and construction, XCMG are ready to work with locals to build a better future.