With billions of emoji sent daily and nearly every mode of transportation including cars, scooters, boats, spaceships and ski lifts among the 3,000 approved icons available to emoji users, truck fans noticed a glaring omission: There is no pickup truck. Ford decided it was time to do something about this and is celebrating World Emoji Day with the debut of the pickup truck emoji.
“When customers started demanding a truck emoji, we knew we had to help make it happen,” said Joe Hinrichs, Ford’s president, automotive. “Given the popularity of Ford trucks globally, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.”
In 2018, Ford submitted a proposal to the Unicode Consortium - the organization that reviews and approves proposals for new emoji - to add a truck to emoji keyboards everywhere. Now, the pickup truck emoji has been short-listed as a candidate for inclusion in a future version of Unicode.
The concept emoji’s capable styling has been tuned to meet current trends. “Our team spent a lot of time digging through message boards, texting influencers and watching social media feeds to really understand our customers’ needs,” said Craig Metros, Ford North America design director. “People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on what a truck means. The end result is a modern icon that should give all truck fans a smiley face emoji.”
If the pickup truck emoji is approved in early 2020, the design will be customized for all mobile platforms to meet the needs of customers - from skilled tradespeople to active families and emoji lovers alike.
Keywords: No Keys
Tags: No tags
Caterpillar is adding a new platform MineStar Edge to augment the Cat® MineStar™ Solutions suite of technologies and to align with the way many mining operations manage their businesses. Edge creates an operational ecosystem for mining companies. Rather than having data in individual silos Edge brings visibility to the entire mining operation and enables managers to see how activities early in the process impact those further down the value chain. MineStar Edge also leverages cloud computing and recent technology advancements such as data fusion machine learning and artificial intelligence—so it will continue to grow as it collects data identi...
Willi Liebherr and Sophie Albrecht at the ceremony to hand over the LR 13000 to Russian company Titan-2. Russian company Titan-2 buys the most powerful crawler crane in the world Family shareholders Willi Liebherr and Sophie Albrecht hand over the LR 13000 Titan-2 places its trust in the enormous lifting capacities of the LR 13000 A ceremony was held in the evening sunshine last autumn – Liebherr family shareholders and members of the Mobile Cranes Division Board Willi Liebherr and Sophie Albrecht handed over a Liebherr LR 13000 crawler crane to Russian company Titan-2. Christoph Kleiner Managing Director of Liebherr-Werk Ehingen GmbH was also...
Hyster Europe has introduced a new Platform Stacker the latest addition to its recently launched range of uncomplicated trucks suited to general-purpose operations. The Hyster® S1.5UT S Platform Stacker for lifting up to 1.5 tonnes provides a straight-forward and affordable solution for those transporting stock over short distances such as in warehouses and manufacturing operations. The truck is the latest addition to the recently launched Hyster® UT series which offers a choice of cost-effective counterbalance IC lift trucks pallet trucks and pallet stackers. With a fit-for-purpose foldable platform the new Hyster® S1.5UT S helps to enhance o...