Rapidly Growing Demand Generates Middle East Expansion


Posted on 03 Mar. 2019

JCB Power Products will make its debut at the Middle East Electricity (MEE) exhibition at the Dubai World Trade Centre in the UAE in March. The event brings together the world’s leading manufacturers, global experts, governments, contractors and project managers to drive efficiency and cost-effective use of power generation equipment.

Demand for power generators has been growing steadily throughout the Middle East, with JCB Power Products recording a 30% increase in sales over the last three years. The company has been working closely with large contractors, and rental companies, such as Rental Solutions and Services, in the UAE – who has already taken more than 700 JCB rental generators to build its business.

JCB will demonstrate its broad portfolio of products at the MEE show, with generators from 8-2,750kVA alongside a range of lighting towers. JCB generators can be supplied with a variety of engines, including the JCB Dieselmax, to suit individual customer requirements. All benefit from the same market-leading levels of support from JCB’s 13 world-class power dealers in the territory; as well as support from the JCB Middle Eastern Office and Parts Distribution in Dubai and JCB’s UK headquarters.

Adam Holland, Managing Director of JCB Power Products said, “The Middle East Electricity exhibition is a brilliant platform for JCB to meet many potential new customers from across the Middle East, as well as neighbouring regions.”

“We have some exciting new products to showcase to the region and we will be launching these on the stand in March.” 

As regulations for back-up power become more stringent, rental companies and contractors are looking to leading manufacturers like JCB to provide the next generation of both prime and emergency standby power generation equipment. There has been major expansion in the rental industry, to support growing infrastructure developments throughout the Middle East, along with an expansion in event support.

Adam Snelson, General Sales Manager said, “Our flagship QS generator range has had fantastic success around the world, particularly in the Middle East and Africa. We’ve seen sets powered by the JCB 4 cylinder and 6 cylinder ranges, double in sales over the last 2 years.”

“We continue to see repeat business from customers in many sectors who are choosing the QS models to supply the power for both prime and standby solutions. What sets this range apart is the robust and durable design and the JCB engine. Not only are these engines built to perform, our dealers are very familiar with the engine range, which makes service and support efficient, while spare parts are readily available through our many parts distribution centres.”

Product support remains a key selling point for JCB Power Products, with JCB’s LiveLink telematics system supplied as an option on all generators, allowing customers to remotely manage and monitor their power generation equipment.

The Middle East Electricity exhibition will take place from 5-7 March, 2019 at the Dubai World Trade Centre, UAE. JCB Power Products can be found at Stand S2.C19.

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