Rental Giant Byrne Enters Mobile Access with Big Genie® Order, Middle East


Posted on 02 Apr. 2019

A choice major brand offering the product quality, on-time delivery and local support that meet owners’ need

As part of a huge investment driving its expansion into the mobile access sector, rental giant Byrne Equipment Rental (Byrne) recently placed an order for 166 Genie® mobile elevating work platforms (MEWPS). Comprising a broad mix of the brand’s latest scissor lifts and telescopic and articulating boom lifts, Byrne Equipment Rental received delivery of an initial 34 units this January - including its first Genie Xtra Capacity™ (XC™) booms lifts. Completing this delivery will be an additional 132 machines, scheduled for handover by the end of March 2019.

Since its founding 27 years ago, Byrne Equipment Rental has steadily grown to become one of GCC (Gulf Cooperation Countries) region’s largest and most diverse rental and leasing providers, supporting customers in a wide range of sectors including construction, infrastructure, oil and gas, power generators, manufacturing  and events, to name but a few. Having already made itself a big name, notably for the provision of portable buildings and compressors, the company took the decision to invest further in mobile access equipment a year ago. Having chosen Genie to support the success of its expansion, today Byrne is poised to make a major impact the Middle East access rental market. 

“In recent years, demand for access equipment has grown dramatically throughout the Middle East. This is where we see access as yet another rental and lease solution that complements our established business model, and more importantly, it underscores our supply capability in the equipment rental field as a true ‘one-stop-shop’,” says Steve Caygill, Regional General Manager, Byrne Equipment Rental.  

He continues: “As the market matures here in the GCC, we have seen a sizeable shift in demand for operational efficiency from our clients. With this comes the requirement for them to operate faster and more cost effectively, hence the need for suppliers that we can trust both in terms of best-in-class products, the scale and calibre of the supply chain, and local after-sales support coverage that dovetails into our culture of always adding benefit to our client’s expectations. In every aspect, Genie ticks all the right boxes as a major global equipment brand. In addition to the production capacity of factories in the United States, Europe and China capable of ensuring the on-time delivery of a consistently high quality product, with the presence of a responsive local sales team and strong authorised service provider network, Genie provides Byrne the peace of mind in ramping up on this major investment initiative.” 

Johan Gericke, Genie Territory Sales Manager, Terex AWP Middle East, adds: “Byrne demonstrated great discernment every step of the way leading to its final purchase decision. Our team here is particularly proud to have been chosen by Byrne Equipment Rental, and we look forward to supporting them in every way possible to help ensure the success of their mobile access venture in the long-term.” 

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