Hyundai Construction Equipment Established Thailand Branch

• Actively target the market by establishing Thailand branch and recruiting new dealer ARCOS
• Open House Ceremony in January 2020
• As a result, the corporation / branch network of major Southeast Asian countries (Vietnam, Indonesia, Thailand) was completed.

Hyundai construction equipment set up a branch in Thailand in January and signed a contract with ARCOS, a new dealer, to launch the Thai market in 2020.

Thailand is the largest construction equipment market in Southeast Asia, following Indonesia, with an excavator / wheel loader market of 4,000 per year. It is also known to have a relatively good supply chain. With the HCE's Thailand branch and the acquisition of dealer(ARCOS) with high market influence, it is possible to attack the market more aggressively.

Hyundai construction equipment plans to secure additional manpower too. In addition, In January, the company conducted publicity in Thailand through the Open House Ceremony in Thailand, and will continue to promote more aggressive marketing through continuous brand promotion.

Through the establishment of the Thailand branch, Hyundai Construction Equipment completed the establishment of a branch / corporation network of three major points in Southeast Asia.