Revolutionizing The Industry
With over 21 years of experience, Plant & Equipment has been providing valuable marketing and client services for the heavy equipment, trucks and spare parts’ industries. A true veteran of the Middle Eastern and African heavy equipment market, P&E has built an expert team of dedicated customer sales, local and international vendors and service providers over the years.
As the market evolves, P&E remains on the pulse for constant development and innovation of prized tools for global traders. Along with being one of the leading media houses in the heavy equipment and trucks industry, P&E’s pool of contacts, network and resources are what sets it apart from any other media enterprise in the region.
Digital Transformation
Founded in 2018, PlantAndEquipment.com proudly offers an online marketplace, as well as an industry news platform for heavy equipment & construction enthusiasts. The digital marketplace provides a large range of machinery listings with over 60,000 items to select from global sellers.
P&E's high-tech services powered on innovation and 'know-how' enables buyers from the Middle East and Africa to connect with local and international dealers and auctioneers.
In-Depth Machinery Magazine
P&E began as a classified magazine in 2000 and has grown and developed into an online marketplace. In 2018, we successfully transitioned from a classified magazine and became an online marketplace.
In January 2020, the magazine was relaunched as an editorial magazine showcasing global brands and market trends. Our goal is to deliver essential info to readers about new heavy machinery, trucks, and spare parts. The Plant & Equipment magazine contains editorial content on machinery product launches, interviews and market segment developments within the Middle East and Africa markets along with a MarketHub highlighting product listings for sale.
Head Office
Middle East Strategic Advertising
The Exchange Tower, Office: 103,
Business Bay, Dubai, PO Box 71530,
United Arab Emirates
The Exchange Tower, Office: 103, Business Bay,
Dubai, PO Box 71530, United Arab Emirates
Tel: + 97145808020
Email: Click Here
Branch Offices
Riyadh, Saudi Arabia King
Abdullah Branch Road, Al Hamra,
PO Box: 13217
Abdullah Branch Road, Al Hamra, PO Box: 13217
Tel: + 966533433486
Member of
We work with multiple magazines in the region, each publisher have their own way of working. But when It comes to Plant & Equipment they provide a 360 approach, they utilize social media, print ads and digital ads. The team is very supportive and flexible when it comes to adapting artwork and placing ads on their platform. The team at Plant & Equipment often share UD Trucks content on social media proactively
An excellent media partner – easy to work with, highly organised and very effective at bringing traffic to our website.
Scott Lidster - Director, We were keen to promote our Operator Training business throughout the Middle East and Africa. With P&E’s extensive reach and established partnerships in within those regions. Working with Plant & Equipment to advertise our services was a logical decision. The entire process was a breeze with fantastic communications all the way through. Australian Earth recommend working with Prisca and the entire Plant & Equipment team.
Plant & Equipment has given us many new leads and we have partnered with Plant & Equipment since the website has been launched! Joining PlantAndEquipment.com has been a great investment.
Plant & Equipment is a media leader in the Middle East & Africa region. We have established the cooperation for more than 10 years and for us, the team is an excellent and reliable partner.
Partnering with Plant & Equipment was an incredible media success. They helped showcase our brand and trade event through the magazines and digital services including online website and email campaigns. We were able to capture more leads specifically from the construction and heavy machinery industry.
Plant & Equipment has been excellent for us. The online platform has helped us find new potential customers to trade with thanks to the many inquiries we received from our equipment listings.
Excellent service! We were able to achieve everything we wanted for our brands and our first auction in Kuwait. The media coverage from the online listings, online banners, editorial interview, Plant & Equipment magazine, and social media generated a lot of positive buzz for us. We received lots of inquiries and website traffic thanks to PlantAndEquipment.com
When you are in the international vehicle business, it’s very important customers are aware about your existence. Therefore, we have cooperated with Plant &Equipment since 2014. And I must say, they provide amazing service! They listen to our needs and even more, they offer suggestions for the improvement of our visibility online and offline.
I experienced, that people at P&E are very skilled and knowledgeable. You can expect a high level of consultancy, friendliness and flexibility. I feel confident in our cooperation, filled with trust and professionalism. Nadja Mulvad, Business Development & Marketing, KRONE Used
We received enquiries that resulted into sales. Advantage of PlantAndEquipment.com is the global reach of qualified buyers! The online rates are competitive along with the fantastic service. Highly recommend to dealers who are looking to sell to different markets (Africa, Middle East) other platforms have trouble connecting with.
We’ve choosen Plant & Equipment cause it’s very effective to help us gathering new leads and bringing traffic to our website. It’s a very reliable partner for us.
Nous travaillons avec plusieurs magazines dans la région, et chaque éditeur a sa propre façon de travailler. Mais Plant & Equipment se distingue par son approche à 360 degrés, qui inclut les réseaux sociaux, les publicités sur papier et les publicités digitales. L’équipe est flexible et présente, et adapte sa plateforme à nos besoins publicitaires. L’équipe de Plant & Equipment partage aussi régulièrement du contenu pour promouvoir UD Trucks sur les réseaux sociaux.
Un excellent partenaire – un bon collaborateur, bien organisé, et très efficace pour nous aider à augmenter la visibilité et le trafic de notre site internet.
Scott Lidster – Directeur, Nous voulions promouvoir notre programme de formation d’opérateurs à travers le Moyen Orient et l’Afrique. Grâce à l’influence de P&E, ses contacts et ses partenaires à travers la région, nous avons naturellement décidé de nous tourner vers P&E pour promouvoir nos services. Le processus a été très facile, la communication était constante et efficace. Australian Earth recommande vivement la collaboration avec Prisca et avec toute l’équipe de Plant & Equipment.
Plant & Equipment nous a donné de nombreuses opportunités depuis que nous sommes devenus partenaires au lancement du site P&E ! La collaboration avec Plant & Equipment a été un excellent investissement.
Plant & Equipment est un leader du monde des médias au Moyen Orient et en Afrique. Nous coopérons ensemble depuis 10 ans, et pour notre compagnie, leur équipe est un excellent partenaire fiable.
Notre partenariat avec Plant & Equipment a eu un succès médiatique incroyable. Nous avons pu promouvoir notre marque et nos évènements commerciaux à travers les magazines et les services digitaux comme le site internet et les campagnes de promotion par email. Nous avons obtenu plus d’opportunités dans l’industrie des machines et de la construction.
Plant & Equipment a été excellent pour notre entreprise. La plateforme en ligne nous a aidés à trouver des clients potentiels grâce aux nombreuses demandes que nous avons reçues sur les équipements que nous avons mis en vente.
Excellent service ! Nous avons pu accomplir tous nos objectifs pour notre marque lors de notre première enchère au Koweït. La couverture médiatique générée par les annonces publicitaires, les interviews éditoriales le magazine Plant & Equipment, et les réseaux sociaux a créé un buzz positif énorme pour notre compagnie. Nous avons reçu beaucoup de demandes d’information et le trafic sur notre site internet a augmenté grâce à PlantAndEquipment.com.
Quand on travaille dans l’industrie des véhicules à l’échelle internationale, il est primordial de se faire connaître des clients potentiels. C’est pour cela que nous coopérons avec Plant & Equipment depuis 2014, et je dois dire qu’ils fournissent un excellent service ! Ils sont à l’écoute de tous nos besoins, et ils proposent des suggestions idées pour améliorer la visibilité de notre marque.
D’après mon expérience, l’équipe de P&E est parfaitement informée et qualifiée. Vous pouvez vous attendre à un service de conseil disponible et flexible. Je suis pleinement satisfaite de notre coopération basée sur la confiance et le professionnalisme.
Nous avons reçu de nombreuses demandes d’informations qui se sont conclues par des ventes. L’avantage de PlantAndEquipment.com est la possibilité d’atteindre des acheteurs du monde entier. Je recommande vivement P&E à toutes les entreprises qui cherchent à vendre leurs produits dans de nouveaux marchés (Afrique, Moyen Orient) qui ne sont pas couverts par d’autres plateformes de vente.
Nous avons choisi Plant & Equipment parce que le site nous aide à trouver de nouvelles opportunités et à augmenter la visibilité et le trafic sur notre site internet très efficacement. C’est un partenaire très fiable pour nous.
