About Plant & Equipment

Plant & Equipment was founded in 2000 by experts who have a passion for heavy equipment & trucks and immense knowledge in the printing and online advertising. Plant & Equipment is a product of Middle East Strategic Advertising (MESA).

PlantAndEquipment.com is a truly simple, yet innovative website, coupled with our regional magazines to deliver a marketing like no other in the world. At Plant & Equipment, users will discover thousands of machinery ads to select from. Individual sellers and dealers throughout the globe post machines and trucks such as wheel loaders, crawler dozers, trucks and much more.

Plant & Equipment publishes and prints three magazines: Plant & Equipment Middle East, Plant & Equipment Africa, and Trucks & Transport Middle East. Our magazines are printed and distributed monthly throughout the Middle East, Africa and global exhibitions including bauma, CONEXPO, and The BIG 5.

Plant & Equipment Benefits

  • Competitive prices
  • Marketing specialist for machines
  • Improve listing sales
  • Increase brand awareness
  • Personal online dealer page
  • Complimentary print design adverts

Click Here to contact us for any further information, suggestions or questions you have!

Head Office

Middle East Strategic Advertising

The Exchange Tower, Office: 103, Business Bay,

Dubai, PO Box 71530, United Arab Emirates

Tel: +97145808020

Email: Click Here

Branch Offices

Riyadh, Saudi Arabia King

Abdullah Branch Road, Al Hamra, PO Box: 13217

Tel: +966533433486

Pune, India

Office No. 203, Brahma Majestic, 411048

Tel: +912041200757

Member of


BICES 2019

"Partnering with Plant & Equipment was an incredible media success. They helped showcase our brand and trade event through the magazines and digital services including online website and email campaigns. We were able to capture more leads specifically from the construction and heavy machinery industry."

Al Barakah Trade-Link (UAE)

“Plant & Equipment has given us many new leads and we have partnered with Plant & Equipment since the website has been launched! Joining PlantAndEquipment.com has been a great investment.”

Al Ghazal Equipment & Machinery

"Plant & Equipment has been excellent for us. The online platform has helped us find new potential customers to trade with thanks to the many inquiries we received from our equipment listings."

African Mining Indada

“An excellent media partner – easy to work with, highly organised and very effective at bringing traffic to our website.”


"Plant & Equipment is a media leader in the Middle East & Africa region. We have established the cooperation for more than 10 years and for us, the team is an excellent and reliable partner."

Krone Used

"When you are in the international vehicle business, it’s very important customers are aware about your existence. Therefore, we have cooperated with Plant &Equipment since 2014. And I must say, they provide amazing service! They listen to our needs and even more, they offer suggestions for the improvement of our visibility online and offline.

I experienced, that people at P&E are very skilled and knowledgeable. You can expect a high level of consultancy, friendliness and flexibility. I feel confident in our cooperation, filled with trust and professionalism. Nadja Mulvad, Business Development & Marketing, KRONE Used."

MB Crusher

"We’ve choosen Plant & Equipment cause it’s very effective to help us gathering new leads and bringing traffic to our website. It’s a very reliable partner for us."

Orange Hill FZE

"We received enquiries that resulted into sales. Advantage of PlantAndEquipment.com is the global reach of qualified buyers! The online rates are competitive along with the fantastic service. Highly recommend to dealers who are looking to sell to different markets (Africa, Middle East) other platforms have trouble connecting with."