About us

About Plant & Equipment

About us mobile

With over 20 years of experience, Plant & Equipment has been providing valuable marketing services for the heavy equipment, trucks, and spare parts industries. As the market evolves, we will continue to innovate and develop prized tools for global construction traders. Along with being one of the leading media houses in the heavy equipment and trucks industry, our pool of contacts, network, and resources are what set us apart from any other media enterprise in the Middle East and Africa.

Digital Revolution
Digital Revolution mobile

PlantAndEquipment.com is an online platform where buyers and sellers are able to connect online. Since the website’s inception, formerly mideastplant.com, we have evolved to provide PlantAndEquipment.com. Hence, the domain name PlantAndEquipment.com derives from our Plant & Equipment magazines that date back to 2000.

Since the launch of PlantAndEquipment.com in 2018, we had been witnessing staggering growth online, particularly in 2019. More dealers have signed up for our six-month or twelve-month subscriptions, online listings have increased significantly month to month, and boosted the number of inquiries.

Digital Revolution
New look. New feel.
New Magazine
Magazine Cover mobile

The momentous evolution in our online traffic and engagement related to earthmoving equipment, trucks, and spare parts strengthens the position of PlantAndEquipment.com being the leading destination for classifieds, industry news, exhibition updates, and upcoming auctions.

In January 2020, we decided to merge our three magazines (Plant & Equipment Middle East, Trucks & Transport Middle East, and Plant & Equipment Africa) into one magazine called Plant & Equipment. The new magazine has a new look, increased magazine size of A4, and unique editorial contents and sections.

Our goal is to deliver essential info and reports readers are looking for before buying their next heavy machinery, trucks, or spare parts. Thus, the Plant & Equipment magazine contains editorial content on product launches within the earthmoving and transportation industry, personal interviews with distributors, dealers, and auctioneers, and market segment developments within the Middle East and Africa markets along with a MarketHub highlighting global product listings for sale.

Click Here to contact us for any further information, suggestions or questions you have!

Magazine Cover

Member of

IEDA Group  AED Logo

Head Office

Middle East Strategic Advertising

The Exchange Tower, Office: 103,

Business Bay, Dubai, PO Box 71530, United Arab Emirates

Tel: + 97145808020

Email: Click Here

Branch Offices

Riyadh, Saudi Arabia King

Abdullah Branch Road, Al Hamra, PO Box: 13217

Tel: + 966533433486

Pune, India

Office No. 203, Brahma Majestic, 411048

Tel: + 912041200757

Member of

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IEDA Group

UD Trucks

UD Trucks

We work with multiple magazines in the region, each publisher have their own way of working. But when It comes to Plant & Equipment they provide a 360 approach, they utilize social media, print ads and digital ads. The team is very supportive and flexible when it comes to adapting artwork and placing ads on their platform. The team at Plant & Equipment often share UD Trucks content on social media proactively

Abdullatif Kaziha

Mining Indaba

African Mining Indada

An excellent media partner – easy to work with, highly organised and very effective at bringing traffic to our website.

Annmarie McQueen


Australian Earth Mining And Construction

Scott Lidster - Director, We were keen to promote our Operator Training business throughout the Middle East and Africa. With P&E’s extensive reach and established partnerships in within those regions. Working with Plant & Equipment to advertise our services was a logical decision. The entire process was a breeze with fantastic communications all the way through. Australian Earth recommend working with Prisca and the entire Plant & Equipment team.

Scott Lidster


Al Barakah Trade-Link (UAE)

Plant & Equipment has given us many new leads and we have partnered with Plant & Equipment since the website has been launched! Joining PlantAndEquipment.com has been a great investment.

Wael Bashir



Plant & Equipment is a media leader in the Middle East & Africa region. We have established the cooperation for more than 10 years and for us, the team is an excellent and reliable partner.


BICES 2019

Partnering with Plant & Equipment was an incredible media success. They helped showcase our brand and trade event through the magazines and digital services including online website and email campaigns. We were able to capture more leads specifically from the construction and heavy machinery industry.

Lisa Ma

Alghazal Logo

Al Ghazal Equipment & Machinery

Plant & Equipment has been excellent for us. The online platform has helped us find new potential customers to trade with thanks to the many inquiries we received from our equipment listings.

Makram Ghobar


Masaha Global

Excellent service! We were able to achieve everything we wanted for our brands and our first auction in Kuwait. The media coverage from the online listings, online banners, editorial interview, Plant & Equipment magazine, and social media generated a lot of positive buzz for us. We received lots of inquiries and website traffic thanks to PlantAndEquipment.com

Essam Al Naser


Krone Used

When you are in the international vehicle business, it’s very important customers are aware about your existence. Therefore, we have cooperated with Plant &Equipment since 2014. And I must say, they provide amazing service! They listen to our needs and even more, they offer suggestions for the improvement of our visibility online and offline.

I experienced, that people at P&E are very skilled and knowledgeable. You can expect a high level of consultancy, friendliness and flexibility. I feel confident in our cooperation, filled with trust and professionalism.

Nadja Mulvad

Orange Hill

Orange Hill FZE

We received enquiries that resulted into sales. Advantage of PlantAndEquipment.com is the global reach of qualified buyers! The online rates are competitive along with the fantastic service. Highly recommend to dealers who are looking to sell to different markets (Africa, Middle East) other platforms have trouble connecting with.

Joey P.


MB Crusher

We’ve choosen Plant & Equipment cause it’s very effective to help us gathering new leads and bringing traffic to our website. It’s a very reliable partner for us.

Giulia Riboni