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Founded in 2001 and based in Bouskoura, Morocco, Hydraumac is an exclusive importer and distributor of world-renowned brands in the construction, mining, quarrying, energy, agriculture and materials handling sectors. Hydraumac’s strong local reputation, international presence and in-depth knowledge of the Moroccan market — in particular the aerial access sector — will help strengthen the Genie presence in Morocco.
Judith Henri, Genie Marketing Manager EMEAR (Europe, Middle East, Africa, Russia), Terex AWP, said: "Aiming for the best possible partner, we were looking for a company with a solid financial background, a good understanding of marketing strategy and the different demands and standards of a market leading manufacturer, backed by testimonials of satisfaction from Genie partners in Morocco.”
She continues: “Hydraumac proved to be an ideal partner, which resulted in its nomination as Authorised Genie Distributor in Morocco beginning January 1st, 2021. As such, the company will distribute all Genie product ranges throughout the country and provide after-sales service.”
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