Yale Strengthens Dealer Network With New Appointment In Russia

• Yale Europe Materials Handling has appointed YALE RUS as the exclusive sales and service dealer in Russia.
• YALE RUS in Moscow provides sales, rental and service of Yale materials handling equipment to customers in the region.
• The YALE RUS service centre provides support for customers 24 hours a day.

Yale Europe Materials Handling has strengthened its extensive dealer network with the appointment of a new distributor covering Russia.

The appointment of YALE RUS as the exclusive sales and service dealer reinforces the position of Yale as an increasingly important brand in the Russian materials handling equipment market.

With an extensive range of Yale® warehouse equipment and counterbalance forklift trucks YALE RUS will provide customers with a significant range of products and services from this leading Global brand.

Marcus Rosenkranz, Area Business Director for Eastern Europe, Yale EMEA, said: “We are delighted to welcome YALE RUS to our network of trusted dealers. The team boasts a wealth of experience in the materials handling industry and will offer our customers an excellent level of service. This move will help ensure that Yale products and expertise are available as widely as possible across Russia.”

YALE RUS is headquartered in Moscow. The team is highly experienced in the field of warehouse equipment sales, as well as after-sales service. Most of the team has worked in the industry for over 10 years; top managers have over 15 years of experience.

The company provides the sale, rental and service of Yale materials handling equipment and solutions, as well as the supply of spare parts. Its service centre provides support for customers 24 hours a day.

YALE RUS Marketing Manager, Igor Odinov, said: “We strive to provide a high level of service to our customers, and it is important to us as a company that we are offering first-class products. We know the superior quality of Yale equipment and hold its customer focus in high regard.”

“We will strengthen the position of Yale in Russia while providing reliable, long-term support to customers. The development of a dealer network in all major regions in the country is also a key direction for us.”