New Ford Transit Fleet Helps with its Biggest Shopping Season of the Year Delivering Happiness to Shoppers on “Yellow Friday”

Posted on 30 Jan. 2019

  • Home-grown online marketplace,, uses 80-plus strong Ford Transit fleet to ensure safe and timely delivery of its products to UAE customers throughout the ‘Yellow Friday’ sales bonanza
  • The retail website has seen a remarkable increase in visitors and the number of customers benefitting from incredible deals, leading to a need for a growing fleet of reliable and economical machines like Ford Transit for its delivery operations

Online retail platform recently took delivery of a new fleet of Ford Transits, the growing van brand in the land. Tactically deployed throughout the United Arab Emirates, more than 80 uniquely branded yellow Ford Transits helped tackle the ‘Yellow Friday’ sales rush.

Having seen tremendous popularity and exponential growth in recent months, was in need of a trusted and capable van to deliver goods to its new age customers, those who demand an abundance of choice, delivered on time, in absolute security and confidence.

“As continues to expand in the region, it’s important to grow our fleet with vehicles of the same high-quality as the products which we deliver,” said Manav Lohia, Director of Special Projects,

The reliable Ford Transit offers complete peace-of-mind for businesses, and offers a practicality to ensure drivers can deliver packages to customers in comfort and with ease. With a typical fuel economy of 15 km/litre and an 80-litre fuel tank, the Transit delivers an unrivaled combination of power and economy by providing a full 1,200 km range between fuel stops, with significant savings in running costs when compared to petrol-powered rivals.

Versatile and trusty, Transit has, like, enjoyed a rapid rise in popularity in the Middle East, and has secured a number of key contract wins across the region from both private and governmental sectors.

Ford’s commercial vehicle range has also now expanded to include three new versions of the Tourneo; the Kombi (entry level for employee transportation), mid-series (for hotel/airport shuttle and travel operator use) and Premium (for business executive and luxury transportation use). It’s no surprise that exceptional regional sales are forecast for Ford Transit in 2018, having already charted an incredible 240 per cent boost in regional sales for 2017.

“The Transit’s unparalleled versatility is key to its popularity in the region where fleet operators and SME businesses – who need a safe and reliable tool to get the job done – see Ford’s flagship van as an essential addition to their own success,” Mahendra Menon, Commercial Vehicles Operations Manager, Ford Middle East and Africa.

Globally, Transit has enjoyed continued success as segment leader in both Europe and North America, , with more and more businesses relying on Ford Transit to get the job done for over 50 years. From refrigerator van to ambulance, premium people-carrier to cargo mover, Transit offers both unparalleled versatility, and exceptional value for money, making it a firm favourite among businesses investing in the Ford brand. 


The story has been published in the latest issue of Trucks & Transport Middle East - Feb. 2019 Edition